blucasestudy   Lord & Taylor

blubg Lord & Taylor: Blog Meets Brand


Lord & Taylor provides one of the hottest quality shopping experiences with top quality clothing, handbags, jewelry, cosmetics and more. 


One of their key goals for 2012 was positioning themselves as a shopping destination of choice for career-driven women.


Single Edition hosted a 1-Day business/marketing intensive for bloggers at the Lord & Taylor store in Manhattan. The conference, “Your Blog is Your Business,” included a series of expert-led workshops that provided attending delegates with tactical tools and tips to build their blog, brand and business.


  • A total of 115 female influencers attended the event, collectively delivering more than 500,000+ impressions.
  • 1,200 tweets mentioning Lord & Taylor were sent within a 24 hour period