blucasestudy   Hpnotiq

blubg Hypnotiq Liqueur: Blog Meets Brand


Hpnotiq Liqueur, a Heaven Hills Distilleries label, was interested in penetrating millennial fashion and beauty enthusiasts throughout the Summer 2013 months. 


A five phase “Glam Louder” photo contest was conducted to generate photo submissions in various categories including hair, nails, shoe and apparel. 


  • 200 posts were published over a two months period for a total of 7,515,340 blog Impressions
  •  The 30.64 million Twitter/Facebook impressions yielded more than 10x the guaranteed impressions
  • Participants posted 700+ glam photo shots
  • Highly targeted banner ad placement yielded a 3% CTR
  • Overall, the contest generated more than 2,000 submissions