Hpnotiq Liqueur, a Heaven Hills Distilleries label, was interested in penetrating millennial fashion and beauty enthusiasts throughout the Summer 2013 months.
A five phase “Glam Louder” photo contest was conducted to generate photo submissions in various categories including hair, nails, shoe and apparel.
- 200 posts were published over a two months period for a total of 7,515,340 blog Impressions
- The 30.64 million Twitter/Facebook impressions yielded more than 10x the guaranteed impressions
- Participants posted 700+ glam photo shots
- Highly targeted banner ad placement yielded a 3% CTR
- Overall, the contest generated more than 2,000 submissions