TEMPTU, the first home airbrush makeup system with an exclusive online storefront, needed to amplify its brand presence during the 2013 holiday season.
Single Edition Media developed a campaign that placed TEMPTU in the minds (and homes) of style and beauty-conscious influencers. A select group of bloggers created branded holiday make-up tutorials featuring the TEMPTU system. This unique content coupled with exclusive giveaways, leveraged their clout and credibility to engage target female audiences throughout November and December.
- TEMPTU giveaways hosted during peak holiday shopping season generated 250% more entries than previous giveaways for other clients hosted off season.
- Nearly 4,000 people entered to win a TEMPTU system from participating bloggers.
- More than 1.5 million impressions were generated on Twitter mentioning Temptu during the 3-week campaign.
- 20 blog posts were published for a total of 1,033,000 impressions.