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TEMPTU, the first home airbrush makeup system with an exclusive online storefront, needed to amplify its brand presence during the 2013 holiday season.

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Single Edition Media developed a campaign that placed TEMPTU in the minds (and homes) of style and beauty-conscious influencers. A select group of bloggers created branded holiday make-up tutorials featuring the TEMPTU system. This unique content coupled with exclusive giveaways, leveraged their clout and credibility to engage target female audiences throughout November and December.

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  •  TEMPTU giveaways hosted during peak holiday shopping season generated 250% more entries than previous giveaways for other clients hosted off season. 
  • Nearly 4,000 people entered to win a TEMPTU system from participating bloggers.
  •  More than 1.5 million impressions were generated on Twitter mentioning Temptu during the 3-week campaign.
  • 20 blog posts were published for a total of 1,033,000 impressions.