Jamie Oliver launches dating site for food lovers

Chef Jamie Oliver has launched a new dating service to reach out to food lovers who are looking to find someone special, and bring them together.

Users of JamieOliver.com/dating will be able to tap into match.com’s 6.5 million members to find a partner.

The Naked Chef is also providing romantic recipe ideas and a chance for new signups to win a meal for two at his Italian Kitchen.

Registration is free and new members will be able to take advantage of  match.com’s top tips on how to write the perfect profile as well as use the advanced search functionality to help in their quest for love.

“I’ve always found food to be a really powerful way of bringing people together and I thought it would be great if we could get people who loved food, to love each other!,” said Jamie Oliver.

“My site and match.com both have great communities on them and hopefully, by partnering up, we’ll be able to bring single food lovers together and make some love matches – or maybe even a marriage – happen.”

He added,” I can't wait to hear from people who’ve met and fallen in love through this new dating site.”

Marketing Director at match.com , Karl Gregory, added that research had shown that that 45 % of members wanted a partner who was a good cook and the site had heard regularly that food was really important when dating, especially when it came to choosing what to cook for someone for the first time.